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Consumers are increasingly Butcher babies metal band shirt. looking to their favorite brands for action against systemic racism. Some companies, like Glossier and Nike, have donated millions to organizations fighting racial injustice; others haven’t disclosed just how much money they’re giving. More are simply posting messages of solidarity on Instagram, often with lukewarm results. The swift backlash to those perfunctory statements and lazy regrams has brought to light a harsh truth about fashion’s own lack of diversity.
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Ashley Merrill was early to that realization when she launched her Los Angeles label Lunya back in 2014. Premised on “reinventing sleepwear for the modern woman Butcher babies metal band shirt. it began with her own needs: One day she realized that her loungewear consisted of rolled-up shorts and her husband’s college T-shirt, but the alternatives out there—flimsy camisoles, matching pajama sets, overly girly nightgowns—didn’t appeal. Lunya’s simple, considered aesthetic fills that void with its gently oversized tees, ribbed leggings, seamless bras, draped joggers, and alpaca pullovers, all in muted shades of charcoal, ivory, navy, and blush. You wouldn’t think twice about wearing them for a video presentation, which explains why Lunya saw such a major boost in sales last month. In the six years before the pandemic, those pieces served to simply upgrade at-home experiences: watching movies on the couch, cooking dinner, relaxing over a glass of wine. Merrill was interested in how women dress that version of themselves
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