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He’s encouraging Eddie Van Halen Thank You For The Memories Signature shirt. them to redistribute the funds to a black-owned business. It’s an unusual concept; Punjya could have chosen to donate 40% of proceeds to organizations fighting racial justice instead, or made a donation on behalf of the company. In fact, he considered both of those routes. “I thought about this a bit—juggling whether we [should] directly donate a portion of our sales to a nonprofit organization
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All to say, while traditional fashion companies are overhauling their businesses and struggling to stay afloat, Lunya has little to fix. “We’re going to go deeper in what we do, for sure Eddie Van Halen Thank You For The Memories Signature shirt. Merrill says. She’s released new collections in lockdown, like breezy linen-silk jumpsuits and shirts, and says she hopes to introduce more options to serve a wider group of people in the future. (On that note, Lunya does have a men’s counterpart, Lahgo, for guys who are interested. Our clothes are already so finely tuned for this, so we’re focusing on things that are less visible to the consumer, like shortening factory lead times to help us be more reactive, hold less inventory, and ultimately create less waste,” Merrill says. “Right now, I can get most of my product within two months, and some within seven days, so I can almost produce on demand. We need to move toward delivering things to the consumer when they really want them. I think you’re going to see a lot of brands working on that, because as wholesale becomes a smaller piece of the pie and brands take on the responsibility of carrying their own inventory [through direct-to-consumer sales], they’ll have to improve their buying habits to avoid waste. That’s the ideal scenario, for the planet and for your business.