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One element of the project I Destroy Silence shirt. James is keen to emphasize is that it’s simply logical. “I’m not actually very radical,” she adds. “I consider myself a pragmatic optimist. I’m not out here telling fashion retailers that they need to do this tomorrow—I’m saying there are three particular steps they can take.” Indeed, the proposition of 15% of Black-owned businesses sitting on the shelves of major retailers as a direct reflection of U.S. demographics is really, as James previously put it, the bare minimum.
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And yet, despite the often erratic segues, there is a common stylistic thread that’s totally compelling. It’s essentially all of Coppola and Cassavetes’s wide-ranging interests brought under one roof: rare cameos of Sonic Youth, Naomi Campbell, Beck, and behind-the-scenes views of Paris Fashion Week I Destroy Silence shirt. you know, before iPhones. You’ll even find a hot Keanu Reeves stranded on the side of the road with a motorcycle. It is basically a wet dream for ’90s nostalgia enthusiasts. It was what we were into and what we had access to,” says Coppola speaking over the phone from her home in California. “It wasn’t a comedy show. I don’t really know how they let us develop it.” A student at Cal-Arts at the time, Coppola tapped her friend Zoe Cassavetes to co-host. Very loosely, the theme for the show was, well, all-things hi-octane: muscle cars, monster trucks, and stunt double drivers. In other words, girls getting rowdy in cars. (Coppola drove a vintage 1969 convertible GTO back then. “It would stall in the intersection of LA and I couldn’t fix it,” she says. “I was kind of a poser to have that car, but it was fun.
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