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When Lauren Santo Domingo Pretty Let’S Day Drink T-Shirt . discovered that Moda Operandi is the only e-commerce. Site to sell all five of the CFDA’s Emerging Designer of the Year nominees for 2019 she sprang into action. Tonight, Emily Adams Bode, Foundrae’s Beth Bugdaycay, Khaite’s Catherine Holstein, Heron Preston, and Sarah Staudinger and George Augusto of Staud will join the Moda Operandi cofounder and chief brand officer at the St. Mark’s Place hot spot Paper Daisy for a pre–CFDA Awards cocktail party.
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The ceremony takes place June 3 at the Brooklyn Museum Pretty Let’S Day Drink T-Shirt .In a phone call earlier this week, Santo Domingo said this isn’t the first time Moda Operandi has scored 100 percent on an emerging talent pool. “We had another year with the BFC [which hosts the British Fashion Awards] where we had a similar situation,” she began. “Discovering and championing new designers is really our DNA.”Founded in 2010, Moda Operandi’s point of difference is its trunk show model, which allows designers to present their collections in full, rather than the rack of dresses a brick-and-mortar store can offer or the smaller edit that other fashion sites do. “Part of the reason we launched Moda is a lot of my friends were young designers,” Santo Domingo told Vogue. “And they would tell me that department stores would promise them the world, and then at the end of the season ship back racks of merchandise and charge them back for it. They lived at the whim of the buyers of department stores. We wanted to get behind them, give them a platform to say who they were and what they were about. And as the fashion world has become about community and conversation, we were right there.”She trusts our point of view; she knows she’s getting quality.What Catherine Holstein has in common with all of these designers is she is speaking to her community. They all design for themselves and their friend circle. When you’re trying to be everything to everyone, you lose. What we talk about internally is protecting the uniqueness and individuality of each designer and not trying to make them all into one another.
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